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Butchers Hook 4 minute edit.

The brief for this project was quite simple. To create a 3-4 minute edit, including some good soundbites, cutting between angles but no jump cuts.  Basically taking the interesting subject matter with the straight shots and make the edit “lively and fun”.

In the footage, Adam from no pork pies discusses helping companies improve their online visibility by using social media.  My job was to help communicate his message with the edit.

This is what I did to make it look pretty…

Chroma Key

After looking through the footage it occurred to me that it might be possible to key out the background.  Having only ever keyed out blue and green and knowing the shot hadn’t been lit with that in mind I didn’t even know if it would be possible. I gave it a try and it worked beautifully.

Background choice

I wanted to make sure that I was keeping a consistent style with The No Pork Pies corporate identity, so I visited their website and made use of the background colour and illustration elements.

Additional Footage

Listening to the dialogue carefully, I started to gather logos and clips from other online resources to help visually illustrate the discussion.  I also added some footage of live of internet activity which I captured by using  ‘Debut’ software.

And this is a snippet of the final edit:

If you have a similar project you would like me to help you with please get in contact.

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